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Every so often, a show comes along that represents the fashion of a generation. In the late ‘90s, it was Sex and the City. In the late aughts, Gossip Girl. While the world might have pegged …And Just Like That to be the crowning sartorial jewel of the late 2020s, SATC’s lifeblood, costume designer Patricia Field (you might also recognize her work from The Devil Wears Prada), left Carrie Bradshaw behind and moved onto more stylish pastures with Netflix’s Emily in Paris. She made the right move: By the end of its first season, Emily in Paris fashion had effectively become the new style standard. Now in season 4, Field has been succeeded by Marilyn Fitoussi per W, but the show’s sartorial influence remains strong.
The Parisian gang of Mindy, Cami, Emily and Sylvie returned for another dose of wardrobe inspo on Aug. 15, and after binging every episode in less than 48 hours, I’ve broken down their looks into eight trends that are sure to set the style tone of fall 2024 — and beyond. From the cast’s head-turning monochrome getups to the return of the beret, here are the fads you’ll be scrambling for come fall. (And ahead of Emily in Paris season 4, part 2, which returns on Sept. 12.)
Emily in Paris Fashion Trends
1. Monochrome
Emily has always been a fan of color, and the trend continues in a very noticeable way for season 4. From Mindy’s cobalt blue mini dress to Emily’s head-to-toe canary yellow getup (see above), it’s all about monochromes. A standout moment for the trend? Emily’s bold blue suit, which adds to the drama of her surroundings as she visits Claude Monet’s breathtaking garden.
2. Masculine Suiting
Season 4 marks a bit of a departure from Emily’s typical “girlie-girl” aesthetic as we start to see her incorporating more masculine suiting and severe hairstyles into her look. The change is seemingly reflective of her character’s growth: The structured suit-and-tie grouping lends an edge that’s matches her newfound steel in matters of the heart, work, et. al.
3. Stripes
While the polka dots that reigned supreme in season 3 of EIP are still very much present in season 4, stripes are giving them a run for their money as Emily’s pattern du jour. They’re strewn across the red-and-black top she wears to a department store beauty launch. They’re peeking out from beneath her layered vest at lunch (see below). They’re on display in the red-and-white blazer she wears on the kiss cam with Alfie. Frankly, It isn’t hard to see the pattern here (see what I did there?).
4. Layered Looks
Emily is no stranger to mixing and matching unexpected designs, and in season 4, she’s taking things one step further, mixing and matching her textures (and adding an extra layer of warmth in the process). While her vest-and-button-down combo is undoubtedly comprised of two separate pieces, there are plenty of pre-layered options you can pick up that make nailing the look a cinch (perfect if you’re a lazy dresser, like me).
5. Burgundy
Buffy may have worn it first, but Emily is living proof that burgundy has risen from its 90s grave. And you don’t have to wait for a trickle-down effect to snag it: It’s currently available in your garden variety mini skirts, croc boots, bags, cargos … need I go on?
6. Berets
Naturally, a show about Paris is bound to have a beret or two —there’s at least one nod to the French cap each season — but it’s been a minute since Emily and company leaned into the chic accessory this hard. (Seriously, I counted three in the season 4 press shots alone). There’s probably good reason for that: As Refinery 29 points out, the trend has recently spread beyond European borders, with Aussies jumping onboard for their May fashion week.
7. Ultra-Oversized Coats
If Emily’s season 4 outerwear is any indicator, there’s just one feature you should be looking for when it comes to an “it” topper this season: It should be large enough to swallow you whole. The vivacious brunette was spotted in several ultra-oversized coats, all of which she was practically drowning in. (See her Isabel Marant Carolina teddy coat (above, $531), or her multicolored faux fur Missoni getup.
8. Ruffle Details
Perhaps in contrast to Emily’s more masculine suiting, ruffle details were popping up all over in season 4, from the necklines of her Chanel-inspired blouses to the plackets of Cami’s button-downs. As one of the more wearable trends to come out of Emily in Paris, I foresee this fad sticking with us for some time — and I’m perfectly OK with that.
2024 Emily in Paris Collaborations
In honor of season 4, several brands have created special Emily in Paris fashion (and drink!) collaborations that will make it easier than ever to mimic the show’s heroine — and I got a sneak peek at them all.
- Diff Eyewear x Emily in Paris: Are you an Emily? A Cami? A Sylvie? Doesn’t matter — there’s a Diff pair of sunnies for you. The hot pink Emilys above are just a smidge too large for my peanut-sized head (I think I might have better luck with the Camilles, based on the frames), but I love the bold pop of color they provide an otherwise basic black ensemble. (Emily would definitely approve) Each pair also comes with the most darling beret (also sold separately), which reads “C’est chic” across the side — accurate.
- Maison Lillet x Emily in Paris: I admittedly wasn’t familiar with apertifs prior to receiving this press package, but after tried both the blanc and rosé versions of Lillet’s Emily in Paris collab, let me just say: big fan. Huge. According to my friend Janice, who knows a thing or two about the subject (she’s a director of national accounts for a wine company who’s been featured in Tasting Panel magazine), an apertif is a dry, low-alcohol spirit that’s typically served before a meal, as it’s thought to increase your appetite. While it can be bitter on its own, it’s f*cking delicious when paired with champagne (think the best spritz of your life — it’s completely replaced my mimosa fetish, since it’s less sugary-sweet and far more balanced), and according to Jan, Lillet is great in margs, too.
- Vahdam Tea x Emily in Paris: With flavors like La Vie en Rose, Ingenue Violet and Voila! Vanilla, Vahdam’s Emily collection is packed with all the flavors of Paris, but if you can’t choose just one, you’d do well to opt for the assortment pack. It’s got nine different flavors packaged together in a calendar-slim pack that won’t take up any room in your cupboard but will make tea time infinitely more mod.
What trends will you be stealing from the show in 2025?
Let me know in the comments below! Xo, Nicole
